Adventure Travel was established in 2008 and at that point, was called ‘New Adventure Travel Ltd’. Providing high-quality coach hire and land transport solutions, the company started with just 4 vehicles but has now grown to be one of South Wales’ leading transport providers with over 150 vehicles. With depots across South Wales such as Cardiff, Taff’s Well and Swansea, we cover a large area with bus service routes, getting customers from A to B.

In mid-2018, the business was acquired by the international transport conglomerate, Comfort Delgro. 12 months later in mid-2019, the business rebranded as ‘Adventure Travel’, to draw attention to the significant changes that had been enacted as a result of new owners, new management and a new approach to passenger transport in South Wales. A new magenta brand was announced, although it was adapted into ‘Bws Blackberry’ – a deep, berry colour – in January 2022.

Adventure Travel operates the popular 'CrossCity' bus routes providing Cardiff with routes that operate from one side of the city to the other, as well as urban and rural services across many parts of South Wales. The business also has a private hire division that trades as ‘Adventure Coachlines’. A variety of vehicle specifications – including coaches and high capacity double deckers – provide privately hired passenger transport for a variety of purposes including school trips, sports transport, rail replacement, wedding party movements, airport transfers, business travel and much more aside. Just like our buses, our fleet of coaches are safety inspected and serviced on a regular basis by our own qualified and experienced engineering team. Our fleet includes a significant number of ‘Euro 6’ vehicles which are amongst the greenest and cleanest diesel buses available on the market.

Everything that we do as a business is done with exceptional customer service in mind. We are very proud of the standards that we offer our customers and we receive a good deal of positive communication from satisfied customers. As well as a fleet of modern, air-conditioned and environmentally-friendly vehicles, our consistently high level of service can only be achieved by having a dedicated, professional team of staff, from drivers and engineers, through to management.

We hope you travel with us soon!